Advocacy Message

The two advertising campaign messages that  inspire me are: http://bcove.me/fegc2shf and www.everybeatmatters.org

The Every Beat Matters site is used in raising awareness about saving children. Every year most children die before their 5^th birthday from a preventable and treatable cause. When mothers and children that are sick in a community are taken care of this will increase the health of people. In some countries pregnant women do not have access to proper medical care or obstetric intervention when they need the service as a result the child and mother die due to poverty and inequality in the society.

        Childhood obesity: I like how superhero was used for the advertisement because children like to fantasize and imagine themselves as winners and champions. They realize that if they eat their fruits and vegetables they will have the courage to overcome the robot monster.

Reference 

The Ad Council. (2011). Retrieved from http://www.adcouncil.org